And not only that, but with marketing automation, impacta, as in the previous case, was able to easily learn more precise B2c Email List details about its potential customer-student. They knew, for example, the most effective actions, the least effective, the wishes of their potential customers, where they were in the purchase B2c Email List process, etc. After some time building targeted content and applying the correct educational marketing strategies, impacta was the winner and these were the results: the lead base doubled . Their enrollment-ready contact base increased by 70% .
Because B2c Email List educational marketing strategies are being targeted correctly and to the right person, 80% of prospects are enrolling . The cost of acquisition per student was reduced by 30% . Invoicing grew B2c Email List 10 points in relation to last year. School hotel de lausanne (ehl) this hotel school is a university study institution located in switzerland that has positioned itself as a benchmark in the industry market worldwide. Its main b2c email listobjective is to prepare its students academically for international hotel management. Due to its reputation in the industry, generating traffic was not a problem; on the contrary, the difficulty was that it was not generating opportunities to convert traffic into leads and leads into enrolled students.
Despite making B2c Email List great efforts and traveling to different countries to try to attract students, and despite the fact that they could generate real sales opportunities, the impossibility of filtering interested students from those who were not, was generating high costs in the acquisition of students. . All this without B2c Email List counting that the poor alignment between marketing and sales was preventing prospects from being treated correctly and, therefore, adding negative points to the educational marketing strategies that they were applying.